Why Social Media?

Social media is about creating a dialog with your customers. By having an active social media presence, you can ensure that your messages are being read by your target audience. In addition to being a place to connect with friends, social networks are increasingly the places where people go for reviews and recommendations on upcoming purchases.

One of the advantages of social media is that you enable those viewing your message to link directly to your website or business listing. With traditional advertising methods, like print ads and billboards, the customer may glance at your ad, they may even read it in detail, but the buck stops there. They cannot link directly to your website, your blog or even your Yelp.com business listing. By strategically using social media, Tori Mistick can help send new and existing customers to your website in order to help your business grow. Social marketing also gives access to thousands of potential new customers by creating awareness through viral marketing to the friends of your friends on the networks. Additionally, compared to traditional advertising methods, social media serves as a relatively inexpensive way to implement a strong marketing campaign.

A Valuable Resource

With a local magazine campaign you could reach up to 40,000 readers, a billboard and radio campaign will also reach several thousand people. With a custom social media strategy, we can help you reach the nearly 800,000 Pittsburghers who are currently using Facebook.* That is a nearly 1,900% higher reach than traditional media with Facebook alone. Combined with Twitter, effective business listings and outreach to local bloggers, the number of people you can reach is limitless.

Approaches

There are several ways to build a following for your business online, and we would love to talk about some ideas with you. Below is a listing of some of the tools that can be used to launch your business with social media:

- Facebook Fan Page

- YouTube

- Photo Sharing on Flickr

- Location-based Applications like Foursquare

- Yelp.com Business Listings and Reviews

Who is Using Social Media?

Thousands of brands, stores and individuals are using social media and just waiting for you to connect with them. If you would like us to build and implement a custom social media strategy for your business, or if you just have a question about how it all works, feel free to e-mail us.